If you have a business or commercial website then you have probably heard the term “SEO” which stands for Search Engine Optimization. Okay, so that sounds simple enough but what does it mean? SEO is the process of improving the online visibility and ranking of web pages through written content, graphics, links, videos and HTML code. Different approaches used by SEO Service Providers include White Hat SEO Strategies, Black Hat SEO Strategies and Gray Hat SEO Strategies. The experts at Einstein SEO provide solutions for Long Term Results and Maximum Return On Investment (ROI).
White Hat SEO
Some of the most cost effective ways to make your website stand out among the competition falls under the umbrella of White Hat SEO. To do this, White Hat Search Engine Optimization techniques utilize methods that stay within the guidelines of search engine giants like Google. This is a legitimate technique that captures Organic, Natural, Un-paid search engine results that are long lasting.
Examples of successful White-Hat SEO Strategies:
- High Quality Content that is interesting and informative. Content should engage the human reader, yet be easy for search engines to navigate.
- Link Building by linking your pages to relevant sites that provide good information and stay within search engine guidelines.
- Well Structured HTML Coding that avoids unnecessary junk code.
- Search Friendly Web Design that loads quickly. It should be very visually appealing and user friendly in its layout and design.
Black Hat SEO
Black Hat SEO Techniques are designed to exploit weaknesses in the way that search engines crawl through websites. These methods fly in the face of search engine guidelines. The results are quick and dirty and often times short lived. Penalties for using shady tactics can knock your website right off of the front page and back to square one.
Examples of successful Black Hat SEO Strategies:
- Keyword Stuffing, a technique in which ranked keywords are used over and over again within the text of a page or blog post. Text is written for the benefit of search engine algorithms rather than humans.
- Inserting Hidden Links or Hidden Text within the web pages.
- Link Spamming or Spamdexing in which links are added between pages to take advantage of page ranking related to links.
- Posting Stolen Content copied from another web page.
Gray Hat SEO
Gray Hat SEO Techniques blur the line a bit and fall within the gray area between White Hat SEO and Black Hat SEO methods.
Cost Effective SEO Services | Long Term Results
Einstein SEO is a leader in producing Cost Effective SEO Services that get results quickly. We utilize White Hat SEO Strategies that are rewarded for staying inside the guidelines of major search engines. Increased web site traffic and page ranking are just two of the ways that you can see a nice Return on your Investment (ROI) using White-hat SEO techniques.
Contact Einstein SEO at (763) 951-2200 for White Hat SEO Techniques that provide strong ROI and sustainable, long-term results.
