SEO is known as “search engine optimization” and it is the method used to get website traffic from the organic listing on search engines. All major search engines have search results when you type in a phrase or keyword you are looking for. From there, the search engine will locate web pages and other content based on what the search engine deems most relevant to users. As a business owner when you have a website you want your website first on the top of the list. People want their questions answered quickly and with ease–and getting right the point is key. When creating content for your website, you want to remember and incorporate HTML codes such as title tags, h-tags, and meta data throughout your post to keep the “natural” flow of your post as well as making it easier to read for your audience.
HTML is the fundamental code used to create websites–it is how your computer reads information and translates it for us to read. Search engines can select ranking signals from specific HTML elements. Below are some of the most important HTML codes to remember and add to your website and blog posts to increase your search engine ranking (SEO) or outcome.
Title Tags
Title tags–also known as title elements–is the second most important SEO element (with content being the most important) and is the title of your post which shows up in three important places: browsers, search engine results pages, and external websites. Your title tag is extremely important because it is the first thing your audience will see. You want to make your title tag grabs your audience’s attention and ties into what your post is about. Title tags also appear in both the top of a browser’s chrome and in tabs–so make it count!
H-Tags
H-Tags known as heading tags, is a component of the HTML coding for a web page. It makes it easier for both computers and humans recognize a page’s content and what will be discussed throughout the entire post. Search engines pay close attention to what words you place in your headings because they anticipate headings to include clues to your page’s main topics. It is important to incorporate keywords inside heading tags.
Heading tags also create a natural flow for your page because it acts like an outline. Each heading will tell the audience what the next paragraph will be about in a structured and organized manner.
Meta Data
Metadata is basically data describing other data. Metadata summarizes basic information about data, which makes searching for a specific topic easier. Author, date created and date modified, and file sizes are all basic examples of document metadata. Being able to search and locate a specific document is much easier with metadata.
Metadata is also used to images, videos and web pages. Metadata for web pages include information and descriptions of your page’s content as well as keywords attached to the content. The metadata containing the web page’s description and summary is typically shown in search results by search engines to help pinpoint what web pages are the most relevant for audiences.
Knowing even the basic HTML codes can help boost your SEO ranking. If you have any questions about HTML codes, title tags, H-tags, or metadata just give us a call.
