Search Engine Optimized Blogging

What is a Blog?

A blog (a contraction of the term “Web log“) is a web site, usually maintained by an individual or group, with regular entries of commentary, descriptions of events, descriptions of products and services referred to as “articles” or “posts”, or other material such as graphics or video. Entries are typically displayed in reverse-chronological order, newest to oldest.

How Can Blogging Help My Business?

Most corporate blogs focus on communicating product and service information to potential customers, while others can communicate special interest of the company. A typical corporate blog combines product text and images with links back to the corporate web site for detailed information on their products and services. Blogs are a great way to quickly communicate information about your company and specifically about your product offerings. What makes blogging effective in driving more leads is that the search engines are placing a higher value on their content because that content is getting updated on a regular basis.

The ability for readers to leave comments in an interactive format is an important part of many blogs. A blog is a great way for potential clients to inquire about your products and services as well as accept testimonials from current clients. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.

Einstein SEO has several years of blogging experience with several success stories to its credit. Blogging is a key element to our search engine optimization promotion process a proven strategy to getting your company ranked highly with the major search engines.